We firmly believe food is food, but if you’re able to access freshly milled organic flour, there’s nothing quite like it! Our whole-grain flours retain the bran and germ, giving them a nuttier, buttery flavor, a little more texture, and the natural fiber of the whole wheat berry.Grocery-store flour absolutely has its place; ours is simply a different experience—organic grain, milled slowly and fresh to order. Like any fresh product, it is best enjoyed sooner rather than later.